This page is personal notes and expansion on the original lists built by Dan Benoni and Louis-Xavier Lavallee at growth.design and Jon Yablonski at Laws of UX

Additional Source Material and In-Depth Information:

• Cognitive Biases Codex - Buster Benson
• Thinking Fast and Slow - Daniel Kahneman
• Super Thinking: The Big Book of Mental Models
• Hooked: How to Build Habit-Forming Products
• Predictably Irrational: The Hidden Forces That Shape Our Decisions

Key

<aside> ℹ️ Information Users filter out a lot of the information that they receive, even when it could be important.

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<aside> 😲 Meaning When users try to give sense to information, they make stories and assumptions to fill the gaps.

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<aside> ⏰ Time Users are busy so they look for shortcuts and jump to conclusions quickly.

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<aside> 🤦 Memory Users try to remember what’s most important, but their brain prefers some elements over others.

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List of Cognitive Biases & Principles